IMS Blog

How Distributors Can Increase Revenue and Profits the Fast, Easy Way!

If you are like other convenience channel distribution or wholesale companies, you are grappling with the new world order of omnichannel consumer choice, and may be re-assessing how to best measure business results and adjust to changing market dynamics. Increasing revenue and profitability is likely at the top of your list of concerns. In fact, …

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MSA Experiences the “Future of Retailing” at Amazon Go in Chicago

After attending the Convenience Distributors Business Exchange (CDBX) in late September, two co-workers and I visited the newest Amazon Go convenience store in Chicago, the city’s first, and the fourth location in the nation. Amazon Go mainly sells grab-and-go products including sandwiches, fruits, drinks, snacks and Amazon Meal Kits. We were excited to see and …

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Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s purpose profitably, payouts should be based on what distributors or retailers actually earn rather than estimations, assumptions or outright guesses …

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When Does a New Product or Promotion Launch Actually Start at Retail — And Why You Should Care

  Increasing new product and promotion speed-to-shelf measures and consumer sales volume are key goals for CPG manufacturers. For those clients who have made successful strides in these areas, forecasting how quickly products ship to retail is vital. Depending on the inventory levels already present in distributors’ warehouses, and the incentive programs underway among wholesalers …

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How to Overcome Two of Retail Sales Execution’s Toughest Challenges

Ask any CPG Packaged Food Manufacturer, Distributor or Retail Manager what his or her top business goal is each year, and “growing revenue and volume” is on everyone’s short list. Though this answer is nearly universal across consumer goods demand chain trading partners, where to invest time, effort and budget to achieve this goal in …

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Growing CPG Sales Through More Accurate and Granular Market Visibility

Product Spotlight – RIS (Reseller Information System)   No matter what category of consumer-packaged goods a manufacturer sells in today’s $760-billion CPG marketplace, it is a near universal challenge of suppliers to maintain – let alone gain – sales volume growth. One reason – the shopper’s path to purchase. It is evolving at breakneck speed, …

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Employee Spotlight – Wendy and Yets – Support Center Senior CSRs

Meet MSA’s Distributor and Retailer Support Center Newest Senior CSRs   In our Support Center, teamwork is critical.  Over the years, we have tried different ways to organize our structure to deliver the best service possible to our reseller partners.  Our current four-team format meets that goal.   Each team is comprised of a Customer Support Lead, …

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