CPG companies can now build 1:1 relationships with their consumers
What we do
Management Science Associates, Inc. (MSA) has been providing clients with a complete Direct Marketing (DM) program management solution for many years. Until recently, the programs have focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by those clients. MSA has now developed and implemented an advanced Mobile Coupon app feature to our solution so as to enhance the DM programs we manage.
How we do it
MSA’s Mobile Coupon app serves targeted consumers with digital coupons on their smartphones to purchase certain promoted products. The app has several key features:
- It can provide multiple digital coupons each week to preregistered consumers, redeemable at participating retail outlets. The participating retail outlets list can be updated as often as desired.
- A list of nearby retail outlets accepting a coupon offer can be served based on the consumer’s current mobile phone geolocation. A mobile coupon offer can be activated when a consumer’s location is within a specified radius (e.g., within a half-mile) of a retail outlet. Consumers then have a specified number of minutes to present the selected coupon offer at the retailer’s checkout before the offer expires.
- Alternatively, consumers can use the app’s image recognition feature. All they have to do is scan a product they are interested in buying in-store with their phone’s camera. The app will then bring up any available coupons for that brand already on their phone as a result of being a member of the client’s opt-in database. The consumer then chooses the digital coupon they want to redeem at checkout.
What is required?
MSA’s Mobile Coupon app is compatible with both iPhone ® and Android ® smartphones.
For more information, contact Joe Reddy (firstname.lastname@example.org), Vice President.
Read a Mobile Couponing Case Study.
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