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MSA Presents Tobacco Category Trends to CDA Members

Senior Vice President, Don Burke, presented the webinar Trends & Insights in the Nicotine Delivery Category to Convenience Distribution Association (CDA) members in November 2018.  The webinar highlights total nicotine trends, growth & decline of nicotine categories, trade channel differences, ...
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Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s purpose profitably, payouts should be ...
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Sr. VP Stephen Gongaware featured in CDC Gaming Reports

MSA's Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas.  Speaking on insights into digital marketing, and whether or not it works for casinos, he shed light on some very valuable ...
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Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join!

MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in ...
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Get to Know the MSA Support Center Better!

Day in and day out, the MSA Support Center team looks forward to interactions with their Distributor and Retailer contacts, otherwise known as our customers’ customers! Regular exchanges typically take a couple forms. Distributors/Retailers send weekly data files that are ...
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Dr. Al Kuehn featured in Tepper Magazine

Carnegie Mellon University featured Dr. Alfred A. Kuehn, MSA’s founder and a graduate of the university, in the Business Model section of the summer edition of Tepper Magazine. The article titled "Ahead of Its Time" is a nice tribute to Dr. Kuehn and ...
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New Mobile Coupon App for CPG

Background MSA offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged ...
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Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I

Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research ...
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Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II

The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in ...
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Events

Ohio Township Association Annual Winter Conference 2019

MSA's Savvy Citizen team will be exhibiting at the Ohio Township Association Annual Winter Conference. January 30-February 1, 2019 at the Columbus Convention Center, Columbus, OH. Stop by booth # 635/637 to learn more about ...
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2019 CDA Marketplace

February 11-13, 2019, San Antonio, TX, MSA is proud to be an exhibitor and sponsor for this event. Stop by booth #509 to visit our team and enter our drawing! ...
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2019 Transplantation and Cellular Therapy Meetings

MSA's Life Sciences team will be exhibiting at the 2019 TCT Meeting in Houston, TX February 20-24, 2019. Stop by booth #2246 and enter to win an Echo Dot! ...
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