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Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join!

MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in ...
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Get to Know the MSA Support Center Better!

Day in and day out, the MSA Support Center team looks forward to interactions with their Distributor and Retailer contacts, otherwise known as our customers’ customers! Regular exchanges typically take a couple forms. Distributors/Retailers send weekly data files that are ...
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Dr. Al Kuehn featured in Tepper Magazine

Carnegie Mellon University featured Dr. Alfred A. Kuehn, MSA’s founder and a graduate of the university, in the Business Model section of the summer edition of Tepper Magazine. The article titled "Ahead of Its Time" is a nice tribute to Dr. Kuehn and ...
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New Mobile Coupon App for CPG

Background MSA offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged ...
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Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I

Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research ...
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Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II

The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in ...
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Events

Future Pharma 2018

MSA will be attending Future Pharma 2018: Connecting Marketing and Sales in the Digital Age, September 26-28, in Boston. Tony Fontecchio, VP, Life Sciences, and Steve Gongaware, SVP, are excited to meet with pharmaceutical marketing ...
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CDBX 2018

Come visit our IMS team at CDBX 2018, September 23-26.  Our staff will be located in Meeting Room 542.  Do you want to learn more about InfoMetrics ®, or any of our unique G360 products?  Just ...
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Global Gaming Expo (G2E)

October 8 - October 11, 2018 (G2E)—the largest gathering of global, commercial, and tribal gaming professionals in the world. Take advantage of new educational content that is fast-paced and actionable and experience first-hand the new ...
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NACS Show 2018

October 7, 2018 - October 10, 2018 Every year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, buying and selling, networking and fun — all designed to ...
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Lunch and Learn

MSA and PGH Networks are co-hosting a Lunch & Learn on Wednesday, June 27, 2018 at the MSA Evergreen Data Center facility. The event will showcase the MSA Evergreen Data Center and introduce Avaya’s hosted ...
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