Senior Vice President, Don Burke, presented the webinar Trends & Insights in the Nicotine Delivery Category to Convenience Distribution Association (CDA) members in November 2018.  The webinar highlights total nicotine trends, growth & decline of nicotine categories, trade channel differences, ...
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Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s purpose profitably, payouts should be ...
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MSA's Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas.  Speaking on insights into digital marketing, and whether or not it works for casinos, he shed light on some very valuable ...
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MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in ...
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Day in and day out, the MSA Support Center team looks forward to interactions with their Distributor and Retailer contacts, otherwise known as our customers’ customers! Regular exchanges typically take a couple forms. Distributors/Retailers send weekly data files that are ...
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Carnegie Mellon University featured Dr. Alfred A. Kuehn, MSA’s founder and a graduate of the university, in the Business Model section of the summer edition of Tepper Magazine. The article titled "Ahead of Its Time" is a nice tribute to Dr. Kuehn and ...
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Background MSA offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged ...
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Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research ...
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The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in ...
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On January 11, 2019, from 1-3 p.m., MSA will host the Three Rivers Contingency Planning Association (TRCPA) at our Evergreen Data Center facility. This topic is an important one, that you won’t want to miss. What ...
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February 11-13, 2019, San Antonio, TX, MSA is proud to be an exhibitor and sponsor for this event ...
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Sr. VP of Business Development, Stephen J. Gongaware, will be a featured contributor at the G2E (Global Gaming Expo) on Tuesday, October 9 at 2:45 p.m. at the Sands Expo and Convention Center in Las ...
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October 8 - October 11, 2018 (G2E)—the largest gathering of global, commercial, and tribal gaming professionals in the world. Take advantage of new educational content that is fast-paced and actionable and experience first-hand the new ...
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