MSA’s Founder, Dr. Alfred A. Kuehn, to receive MRC Change Maker Award

Management Science Associates, Inc.’s founder, Dr. Alfred Kuehn, was conferred the “Change Maker Award” by the Market Research Council at its annual meeting held via Zoom on Thursday, June 17, 2021 

The Market Research Council, founded in 1927, is the oldest and among the most prestigious market research organizations in the world.  The award presented to Dr. Kuehn recognizes him as the individual who has exhibited exceptional vision and passion in advancing market research as a profession. Dr. Kuehn, a former professor in the business school at what is now  the Carnegie-Mellon University Tepper School of Business, is the first person from the Pittsburgh area as well as the Pittsburgh University Community to receive this Award.  MSA itself is often referred to as Carnegie’s first spin-off company. 

 According to the MRC’s Press Release: 

“Research and insights have always served as the foundation of informed decision making for the nation’s marketers,” said Josh Chasin, President, MRC, “and that need was never more heightened than during the course of the pandemic, when all were in uncharted territory and needed accurate guidance as to how best to proceed.   … We are delighted to honor these practitioners for their contributions and for helping to make the Market Research industry a vital force.” 

When informed of the honor, Dr. Kuehn commented: 

“I am accepting this Award on behalf of myself and all the former and present MSAers who have truly helped me be able to perform the work that this Award represents. The Award is also a recognition of MSA clients who have participated with us in implementing the technological advances of and analytic results of our pursuits.” 

During the ceremony, Mario Cafaro, MSA Vice-President, commented that “this is a very proud moment for MSA, and we are certain that everyone recognizes the vision and passion that Dr. Kuehn exhibits daily at our Company and has always offered and provides to our clients in their work. “