News

MSA weighs in on Media industry headwind Seconds-Based Commercial Measurement

The recent MediaPost article, ‘Mining Value From Seconds-Based TV Measurement 02/27/2024 (mediapost.com), provided a great overview for some of the challenges and opportunities that Nielsen’s forthcoming ICM (Individual Commercial Metric) may create for the publishers and advertisers in the linear TV advertising space. While data driven linear, advanced targeting more generally, along with the competing […]

MSA weighs in on Media industry headwind Seconds-Based Commercial Measurement Read More »

Management Science Associates, Inc. announces the transfer of its ownership to a Perpetual Trust and the Dr. Alfred A. Kuehn Innovation Institute

PITTSBURGH, Pennsylvania – November 23, 2023 – Management Science Associates, Inc. (MSA), a Pittsburgh headquartered research, analytics, informatics, and consulting firm, has created a new corporate ownership structure to secure continuity of its sixty-year history of answering questions, identifying opportunities, and solving real-world problems for businesses, institutions and government, helping them put their data to

Management Science Associates, Inc. announces the transfer of its ownership to a Perpetual Trust and the Dr. Alfred A. Kuehn Innovation Institute Read More »

PBT article on MSA and our work in cannabis

Stephen J. Gongaware, MSA EVP, Business Development presented a poster in March at the Emerald Conference in San Diego highlighting some innovative work the MSA Cannabis R&D team is doing to understand the impact on medical cannabis consumption on health outcomes. The Pittsburgh Business Times recently ran an article on this innovative work that builds upon

PBT article on MSA and our work in cannabis Read More »

Mario Cafaro, CIO of the Year Finalist 2023

The Pittsburgh Technology Council’s CIO of the Year is an opportunity to recognize and honor the accomplishments of Southwestern PA’s most hardworking IT leaders and up-and-coming IT stars. Mario Cafaro has been nominated in the Gigabyte Category! Congratulations Mario, and best of luck to you! Mario has been with MSA for nearly 24 years, starting in 1999 as an

Mario Cafaro, CIO of the Year Finalist 2023 Read More »

You’re Invited! Focus on the Diabetic Shopper

Tune in on January 31st to hear our own Steve Gongaware, EVP of Business Development, along with Sherry Fey, VP, Total Wellness at NielsenIQ for this interesting and informative webinar. Currently, Diabetes impacts some 34 million Americans alongside another 88 million prediabetic patients. This pivotal moment – where consumers are facing staggering health care costs

You’re Invited! Focus on the Diabetic Shopper Read More »

Management Science Associates Announces New Office Location

PITTSBURGH—MANAGEMENT SCIENCE ASSOCIATES, INC. (MSA), a leading enterprise technology, data management and analytics firm, announces move to a new office space in the East End of Pittsburgh, Bakery Square. Management Science will occupy the seventh floor of Bakery Office Three located at 6501 Living Place, the newest office building at Bakery Square. In making the

Management Science Associates Announces New Office Location Read More »

MSA Inc. Announces Promotion of Joe Reddy to President

PITTSBURGH—MANAGEMENT SCIENCE ASSOCIATES, INC.(MSA), a leading enterprise technology, data management and analytics firm, today announced the promotion of Joe Reddy to President of Management Science Associates, Inc.  In making the announcement, Dr. Kuehn, MSA’s Founder said: “I am confident that Joe will significantly impact MSA’s ability to continue our leadership in analytics and innovation that

MSA Inc. Announces Promotion of Joe Reddy to President Read More »

MSA’s Founder, Dr. Alfred A. Kuehn, to receive MRC Change Maker Award

Management Science Associates, Inc.’s founder, Dr. Alfred Kuehn, was conferred the “Change Maker Award” by the Market Research Council at its annual meeting held via Zoom on Thursday, June 17, 2021  The Market Research Council, founded in 1927, is the oldest and among the most prestigious market research organizations in the world.  The award presented

MSA’s Founder, Dr. Alfred A. Kuehn, to receive MRC Change Maker Award Read More »