Featured Case Studies
Twitter Segmentation
A beauty company wanted to communicate more effectively with their customers and direct sales reps. They felt they could enhance the effectiveness of their Twitter feeds through a better understanding
Demand Forecasting
The client wanted a comprehensive examination of the long-term demand for steel within the U.S. and MSA’s comprehensive demand forecasting was the perfect solution to undertake this challenge.
Baseline Sales Analysis
A leading manufacturer of cosmetics, skincare and haircare products wanting MSA to analyze the performance of their trade promotions, as they were specifically not satisfied with the base vs. incremental
Advertising Integration Analysis (AIA)
An American beer brewing company approached MSA seeking to better understand how advertising leads to increased brand loyalty and sales by linking various measures of advertising to key sales indicators
Market Architecture
You’ve probably heard the phrase, “what not to wear”, but what about clothing that consumers do want to wear? Utilizing the Market Architecture™ solution that MSA offers, those questions were
Direct Marketing Program Management
An American consumer packaged goods company asked Management Science Associates, Inc. (MSA) to take over their opt-in consumer database and completely manage- and grow – a Direct Marketing (DM) program
Mobile Couponing
An American consumer packaged goods company asked MSA for a solution to enhance coupon redemption among consumers.
Market & Consumer Insights
A mid-tier confectionary company wanted to increase its share of shelf in convenience stores but struggled with resistance from retailers on displacing leading manufacturers’ defined must-stock but slower turning items.
Trade Program Management
A major beverage manufacturer was managing its retail trade program via spreadsheets. Sales reps were enrolling retailers with paper contracts, which were often difficult to read, lost or misplaced.
Media Viewer Segmentation
An American global mass media and entertainment company needed a custom segmentation analysis of their TV viewing audiences. They wanted viewership broken into key segments and robust insights to support
Post Buy
Thirty years ago, one family of cable networks came to MSA with a problem. There was significant potential within cable television advertising, but first there was a need to create
Gabriel
Cable television was experiencing a huge growth in viewership and increased potential for advertising revenue. However, existing systems weren’t keeping up: They didn’t support the business models, didn’t track contractual
Healthcare Data Management
In health care, patient information needs to be aligned across the multiple data sources, maintained in accordance with HIPAA compliance, and cleared of patient Protected Healthcare Information (PHI). MSA solves
Transplant Management System
In the world of organ transplants, having the right information at hand can literally mean the difference between life and death. The ability to integrate data generated from disparate sources,
Colocation
What does a rapidly growing Pittsburgh-based company that is making headlines with its ground-breaking hybrid cloud storage solutions do when it needs data center space to house its expanding test
Data Center Support Services
A wholesale insurance broker was experiencing exponential growth to over $100mm a year in bookings and needed to focus on core competencies to continue to fuel this growth. How do
Work Area Recovery
A managed care organization servicing more than 263,000 members, was located in one of the city’s tallest structures. Centralized operation came with both benefits and risks – and the company
Resilience and Communication: How Yankeetown Weathered Hurricane Idalia
Yankeetown (Levy County, FL) is located just upstream from where the Withlacoochee River flows into the Gulf of Mexico. In addition to being a commercial fishing town with oak shaded
How Wesleyville Used Savvy Citizen to Keep Residents Safe During a Historic Snowfall
Wesleyville is a quaint borough with beautiful neighborhoods located in Erie County, Pennsylvania. As a City of Erie suburb, it is located less than two miles south of Lake Erie.
Keeping 85,000 Residents Informed: The NYCRPD’s Strategy for Effective Community Outreach
Effective and direct resident communication is critical to Chief David Lash of the Northern York County Regional Police Department (NYCRPD), which serves 11 municipalities and roughly 85,000 residents.
“We
Spotlight on New Freedom “Excellence in Resident Communication”
Andrew Shaffer, manager of New Freedom Borough (PA-York County) wanted a better way to communicate with the 4900 plus residents the borough services. The borough had tried social media but
Filling Dumpsters & Fighting Misinformation: Greenwood Township’s Savvy Citizen Success Story
Greenwood Township (Crawford County, Pennsylvania) recently adopted Savvy Citizen to keep residents better informed and more engaged with township updates. After discovering the service at the PSATS annual conference, Township
How Savvy Citizen Empowered Caernarvon
Caernarvon Township Police Chief Paul Stolz was off-duty at home on a Saturday, enjoying a televised baseball game when his phone rang. Two inmates from the local
youth detention
Universal Floor Optimizer Case Study
The Universal Floor Optimizer analyzes where to place your machines thus allowing for increased player spend and machine profitability
BOSS
In the metals industry, a small change can make a big difference in terms of costs. But with thousands of constraints across hundreds of heats, how does a company determine
RMDAS
Any company involved in ferrous scrap knows that it lacks transparency and price visibility: Ask 10 different companies, and you’ll have 10 different answers for current market pricing. You need