A beauty company wanted to communicate more effectively with their customers and direct sales reps. They felt they could enhance the effectiveness of their Twitter feeds through a better understanding of their followers. They wanted to know more about their lifestyles, interests, and who else they were following. MSA delivered this, and more, to them.

The client wanted a comprehensive examination of the long-term demand for steel within the U.S. and MSA’s comprehensive demand forecasting was the perfect solution to undertake this challenge.

A leading manufacturer of cosmetics, skincare and haircare products wanting MSA to analyze the performance of their trade promotions, as they were specifically not satisfied with the base vs. incremental sales volume estimates they were receiving from their syndicated sales data provider. MSA provided a consistent, accurate approach for measuring sales volume driven by trade promotions (i.e., incremental), while excluding brand marketing and temporal factors (i.e., base).

An American beer brewing company approached MSA seeking to better understand how advertising leads to increased brand loyalty and sales by linking various measures of advertising to key sales indicators for their flagship light beer. MSA’s Advertising Integration Analysis (AIA) solution was the perfect approach to understand both short-term and long-term impacts of advertising within the category and for the brand.

You’ve probably heard the phrase, “what not to wear”, but what about clothing that consumers do want to wear? Utilizing the Market Architecture™ solution that MSA offers, those questions were answered.

An American consumer packaged goods company asked Management Science Associates, Inc. (MSA) to take over their opt-in consumer database and completely manage- and grow – a Direct Marketing (DM) program for them.

An American consumer packaged goods company asked MSA for a solution to enhance coupon redemption among consumers.

A mid-tier confectionary company wanted to increase its share of shelf in convenience stores but struggled with resistance from retailers on displacing leading manufacturers’ defined must-stock but slower turning items.

A major beverage manufacturer was managing its retail trade program via spreadsheets.  Sales reps were enrolling retailers with paper contracts, which were often difficult to read, lost or misplaced.  

A major convenience store distributor was deploying sales reps (DSR) based on analytics in static Excel reports that did not provide timely data.