Market & Consumer Insights

Consumer Packaged Goods

The Challenge

A mid-tier confectionary company wanted to increase its share of shelf in convenience stores but struggled with resistance from retailers on displacing leading manufacturers’ defined must-stock but slower turning items.

What Did MSA Do

MSA evaluated the entire confectionary set for c-stores, identifying consumer defined must-stock items and analyzing the halo effect on purchases.  MSA also took into account estimated profitability for each item and any publicly available information on trade program requirements.  From this, MSA created retailer plan-o-grams that increased our client’s facings and projected a 13% increase in retailer profitability.

The Results

  • Partnered with a convenience store chain to pilot customized plan-o-grams in six locations over a six-month period
  • Implemented optimized shelf layouts designed to improve product placement and sales performance
  • Achieved a 12% profit increase across the six pilot stores
  • Observed flat profit performance in comparable non-pilot stores within the same chain
  • Prompted the retailer to request updated plan-o-grams for broader implementation across its stores

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

Ready to work with us?

Let’s Talk
case studies

See More Case Studies

Spotlight on New Freedom “Excellence in Resident Communication”

Andrew Shaffer, manager of New Freedom Borough (PA-York County) wanted a better way to communicate with the 4900 plus residents the borough services. The borough had tried social media but ultimately shut down their Facebook page because of the spread of misinformation and arguments among residents. Andrew, who has experience with emergency alert systems, opted not to purchase one due to how difficult they are to use and their inability to handle community events and more helpful information.

Learn more

BOSS

In the metals industry, a small change can make a big difference in terms of costs. But with thousands of constraints across hundreds of heats, how does a company determine how a change might affect costs?

Learn more
doctors looking at computer in hospital

Transplant Management System

In the world of organ transplants, having the right information at hand can literally mean the difference between life and death. The ability to integrate data generated from disparate sources, augment it with transplant observations and view it as a whole is key.

Learn more