Media & Entertainment
Key Benefits
MSA’s analytics driven media solutions optimize audience value, advertising efficiency, and inventory yield across every stage of the TV and crossplatform workflow.
Smarter audience and inventory decisions
through advanced forecasting, segmentation, and automated ad allocation and scheduling.
Faster, more efficient operations
with embedded analytics, a powerful data management platform, and automated processes that integrate seamlessly into existing planning and buying systems.
Lower costs and rapid deployment
via a cloudbased SaaS architecture and agile delivery that adapts to each client’s unique business needs.
Why Choose Us
Industry-leading Media Analytics
MSA delivers advanced cloud-based tools that automate manual processes, optimize ad allocation, and significantly improve audience delivery performance.
Proven Operational Efficiency
Leaning on extensive domain knowledge, we streamline labor-intensive workflows and enable clients to respond faster in a complex, rapidly changing media environment.
Unified Cross-Platform Measurement
Harmonize audience data across all major distribution partners for a complete view of audience behavior and content performance.
Key Solutions
Alex
Continuous optimization of media buy inventory before and during a campaign by incorporating changes to brand goals, schedules, audience estimates and actual delivery.
Dynamic Scheduler
Delivers real‑time, optimized scheduling of programs, episodes, and deals that integrates with third‑party systems to address a wide range of media‑related scheduling challenges.
@media EDI Services
We streamline and standardize communication across the media demand chain by converting legacy data into industry‑standard electronic contracts and providing a shared online platform where trading partners can securely access, exchange, and manage invoices, contracts, logs, and multi‑platform business documents.
Cross-Platform Viewing
A unified, cross platform measurement solution that harmonizes audience data from every distribution partner and viewing environment to give media companies a complete, apples to apples view of their total audience.
EyeMax
Dynamic scheduler continuously re-optimizes program advertising schedules based on updated audience forecasts, revised constraints, and actual program deliveries.
Post Buy Service
Auditing unit‑level audience delivery against contractual guarantees for more than 100 networks and platforms, this service provides trusted performance verification built on decades of expertise in audience measurement, master data management, and evolving industry reporting methodologies.
Prospect
Forecasts and updates audience delivery for advertisers, agencies, networks, and programmers alike, projecting brand‑target performance and program‑level viewing across the full universe of purchased media and audiences.
Stewardship
Enables advertisers, agencies, networks, and programmers to manage campaigns and deals by incorporating actual airings, re‑projecting delivery based on updated audience estimates, identifying over‑ or under‑delivery, and optimizing ADU placement and recap unit management.
MSA Focus
Provides complete broadcast management solutions in over 30 countries, seamlessly handling all aspects of the content lifecycle.