Convenience Channel Insights
Insights that drive business
Thousands of distributor warehouses supply an ever-growing number of products to over 152,000 U.S. convenience stores. Rely on MSA to help your team expertly navigate this ocean of data.
Unify multiple data sets into a single source of truth
We ingest, cleanse, and harmonize disparate supply chain and retail data sources so your sales, marketing, financial, analytics, and executive teams work from the same payment-quality information.
Turn data into tactical sales actions
With store-level and item-level insights, your sales force and brokers can identify voids, expand distribution, and prioritize calls that move volume
Generate market and consumer insights that drive ROI
Analyze performance at a national, regional, or local level to locate key opportunities and quantify the impact of decisions across the convenience channel.
Why Choose Us
Analytics expertise
We use our extensive domain knowledge to create reporting that meets your specific business needs, from the C-suite to your sales teams.
Comprehensive market view
MSA processes millions of data points weekly, including distributor to retail store shipments and retail scan data for chain and independent stores, providing you with a single source of truth for your small format retail performance.
United States-based client support:
Collaborate with your own experienced U.S.-based client relationship team via phone, email, or virtual meeting software to build dashboards and reporting that track your key performance indicators.
Key Solutions
Distributor to Retail Shipment Reporting
Drive sales and marketing strategy with comprehensive retail shipment data for chain and independent stores
Retail Scan Data
Analyze point-of-sale scan data to determine how promotions and pricing affect sales
Projected Convenience Channel Data
View the direction of your category to learn trends and understand where to expand your business
Trade Program Management
Comprehensives services that assist your field team, help manage trade spend, enforce compliance, and reconcile payments based on MSA data
Electronic Store Ordering
MSA’s eOrder services allow sales teams to electronically order product to fill store shelves and to create display and shipper force out programs