Consumer
Packaged Goods
Utilize MSA’s fact-based reporting and trusted technology to identify growth opportunities and accelerate your CPG business.
Consumer packaged goods manufacturers rely on MSA insights to make data-driven decisions that improve business outcomes. Our solutions allow you to focus your resources on expanding distribution, collaborating with your sales team, and increasing category share.
With our vast domain knowledge and over 60 years of experience, MSA integrates and harmonizes a breadth of data sources to provide CPG manufacturers with the information they need to succeed.
Consumer packaged goods manufacturers rely on MSA to:
- Tactically expand distribution using store-level, item-level data
- Process and harmonize disparate data sources to simplify your channel analysis
- Own your category with competitive reporting and analytics
- Optimize trade spend through accurate retail rebate program management and compliance
- Support sales team and broker success with actionable product and channel insights
Our services provide you with the data analytics necessary for your business to excel at scale in the convenience and small format channels.
Key Solutions
Consumer Packaged Goods Manufacturers
Emerging brands and industry leaders rely on MSA to understand the convenience channel. Our insights help teams strengthen distribution, evaluate category performance, and uncover new growth opportunities.
Wholesalers
Convenience Distribution Association members use MSA reporting to evaluate how they are performing by category versus other distributor participants in their markets to make fact-based decisions regarding product lines and inventory.
Brokers & Sales Teams
Sales teams use MSA reporting at the distributor level, account level, and store level to sell more effectively and track retail execution. Our data creates transparency, accountability, and smarter post-program evaluation.
CPG Leadership Teams
Executives leverage our trusted data reporting to guide strategic decisions like entering new markets or categories, investing in high-potential accounts, and evaluating long-term portfolio performance.
Why MSA for CPG
With deep market expertise, powerful enterprise data management capabilities, and precise reporting, MSA assists CPG manufacturers uncover opportunities, strengthen account relationships, and maximize profitability at retail.