Universal Floor Optimizer

Gaming

The Challenge

How does a casino owner, operator, or investor maximize the player experience and still optimize win? They know the gaming industry is becoming more competitive. And leveraging analytics and information technology to survive is a must. They need to optimize the casino floor.

But how? What works best? Which machines should be swapped? Will they maintain profits?

A casino operator was recently challenged with the question: how can their regional casino improve its machine swaps?

What Did MSA Do

The operator used our UFO Lite solution. The software solution improved their slot machine title changes and machine swaps. No gambling was involved. Only a solid solution to the challenge.

UFO is designed to help casinos maximize win and improve the player experience by leveraging our ‘market basket analysis’. Historic player behavior of existing titles on the floor is analyzed to create proactive title placement recommendations, introduce new titles/conversions, and suggest individual game and bank swaps.

The Results

  • Targeted Analysis at Scale: Completed an eight-week study across 2,000+ slot machines, narrowing focus to 10 machines optimized using the UFO Lite solution.
  • Increased Theoretical Performance: Average Daily Theoretical Win (ADT) increased by an average of $20.88 per machine.
  • Higher Daily Revenue: Average Daily Win increased by $41.50 per machine for titles impacted by game swaps.
  • Improved Patron Value & Experience: Players engaging with swapped titles increased their wallet by 5%, maximizing owner revenue while enhancing the patron experience.

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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