Cannabis Sales & Research Data
Real World Data Key Benefits
Data for cannabis operators
Gain market insights to real-world, quantitative data among your consumer demographics
Data for research entities and healthcare professionals
Partner in cannabis research initiatives across the country and access valuable data from the state-legal cannabis industry integrated with real-world healthcare data.
MSA partners with cannabis operators
MSA partners with cannabis operators across the US to analyze Point-of-Sales data on a demographical level through their HIPAA compliant, de-identification software. By providing real-world data, operators understand their customers and reveal valuable company insights; preferred product forms, favored brands, retention rates and more.
Why Choose Us
Compliant, Secure Access to Actionable POS Data
Every state-legal cannabis program requires POS tracking—but not every analytics provider can use that data safely. MSA’s HIPAA-compliant, multi-patented de-identification technology allows dispensary POS data to be securely anonymized while preserving its analytical value. This means you gain deep insights into consumer behavior without risking compliance or privacy.
Deep Consumer Insights That Drive Smarter Decisions
Once POS data is de-identified, MSA analyzes how different demographic groups perform across critical dimensions—including product form, favored brands, cannabinoid ratios, and returning consumer rates. These insights help operators optimize product mix, tailor marketing strategies, improve loyalty, and better understand what truly drives purchasing decisions.
Purpose-Built Data for Both Operators and Researchers
MSA delivers real-world, quantitative cannabis data tailored to multiple stakeholders. Cannabis operators gain actionable market insights across consumer demographics to improve business performance, while research entities and healthcare professionals can partner with MSA to access state-legal cannabis data integrated with real-world healthcare data. This dual-purpose approach supports better business decisions today and advances cannabis research for tomorrow.
Key Solution
MSA and BDSA Partnership
BDSA is the leading provider of data and insights for the cannabis industry through providing retailers, manufacturers, brands, wholesalers, and investors with actionable insights to drive profitability, increase revenues, eliminate expenses, and outmaneuver the competition. Through MSA's capability to analyze cannabis operators' real-world data in coordination with BDSA's extensive insights into the cannabis industry, we offer one-of-kind advisory to help understand your consumers, influence business and sales strategies, and more