MSA and BDSA Joint Advisory
BDSA is the leading provider of data and insights for the cannabis industry through providing retailers, manufacturers, brands, wholesalers, and investors with actionable insights to drive profitability, increase revenues, eliminate expenses, and outmaneuver the competition. Through MSA’s capability to analyze cannabis operators’ real-world data in coordination with BDSA’s extensive insights into the cannabis industry, we offer one-of-kind advisory to help understand your consumers, influence business and sales strategies, and more.
Benefits
Advances Scientific Research
Supports clinical and real-world studies that identify how cannabis products impact health, pain management, and wellness.
Improves Patient Outcomes
Helps identify which products, forms, and cannabinoid ratios are most effective for specific conditions.
Legitimizes the Cannabis Industry
Provides credible, data-backed evidence that moves the industry beyond anecdotal and survey-based insights.
Informs Policy and Education
Gives regulators, educators, and operators data they can use to create smarter programs and resources.
Features
MSA’s platform transforms required state-legal cannabis POS data into secure, research-ready insights—linking cannabis purchase behavior with real-world healthcare data to uncover meaningful trends across demographics, products, and outcomes.
Features
HIPAA-Compliant Data De-Identification
Uses multi-patented technology to securely anonymize dispensary POS data.
Demographic Performance Analysis
Analyzes purchasing patterns by age, gender, location, and other demographic factors.
Product & Cannabinoid Insights
Tracks performance by product form, favored brands, and cannabinoid ratios.
POS + Healthcare Data Integration
Links cannabis sales data with real-world healthcare data to study effectiveness for specific health and wellness needs.