MSA is full of curious, analytical, creative people who love putting data to work.

For five decades, we’ve used analytics and informatics to help customers answer questions and solve problems.

Every day, we analyze data, develop systems, and create IT infrastructure to help inform decision-making, forecast outcomes, and automate workflow and processes.

Our Businesses


MSA Presents Tobacco Category Trends to CDA Members

Senior Vice President, Don Burke, presented the webinar Trends & Insights in the Nicotine Delivery Category to Convenience Distribution Association (CDA) members in November 2018.  The webinar highlights total nicotine trends, growth & decline of ...
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Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s ...
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Ohio Township Association Annual Winter Conference 2019

MSA's Savvy Citizen team will be exhibiting at the Ohio Township Association Annual Winter Conference. January 30-February 1, 2019 at ...
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2019 CDA Marketplace

February 11-13, 2019, San Antonio, TX, MSA is proud to be an exhibitor and sponsor for this event. Stop by ...
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2019 Transplantation and Cellular Therapy Meetings

MSA's Life Sciences team will be exhibiting at the 2019 TCT Meeting in Houston, TX February 20-24, 2019. Stop by ...
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