MSA is full of curious, analytical, creative people who love putting data to work.

For five decades, we’ve used analytics and informatics to help customers answer questions and solve problems.

Every day, we analyze data, develop systems, and create IT infrastructure to help inform decision-making, forecast outcomes, and automate workflow and processes.

Our Businesses

Our People

Kevin Mason
Business Analytics Director

John Anglum
Senior Information Systems Manager

Kito Holliday, PhD
Technical Manager

Shannon Regan
Production Coordinator

Linda Vetovich_467x562

Linda Vetovich
Senior Project Director

Olga Cozza
Senior Software Developer


MSA Presents Tobacco Category Trends to CDA Members

Senior Vice President, Don Burke, presented the webinar Trends & Insights in the Nicotine Delivery Category to Convenience Distribution Association (CDA) members in November 2018.  The webinar highlights total nicotine trends, growth & decline of ...
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Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s ...
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Education and Training on How to Recognize/Respond to an Active Shooter Event

On January 11, 2019, from 1-3 p.m., MSA will host the Three Rivers Contingency Planning Association (TRCPA) at our Evergreen Data ...
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CDA Marketplace

February 11-13, 2019, San Antonio, TX, MSA is proud to be an exhibitor and sponsor for this event ...
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Stephen Gongaware Featured Contributor at G2E

Sr. VP of Business Development, Stephen J. Gongaware, will be a featured contributor at the G2E (Global Gaming Expo) on ...
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