MSA is full of curious, analytical, creative people who love putting data to work.

For five decades, we’ve used analytics and informatics to help customers answer questions and solve problems.

Every day, we analyze data, develop systems, and create IT infrastructure to help inform decision-making, forecast outcomes, and automate workflow and processes.

Our Businesses

Our People

Kevin Mason
Business Analytics Director

John Anglum
Senior Information Systems Manager

Kito Holliday, PhD
Technical Manager

Shannon Regan
Production Coordinator

Linda Vetovich_467x562

Linda Vetovich
Senior Project Director

Olga Cozza
Senior Software Developer


Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s ...
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Sr. VP Stephen Gongaware featured in CDC Gaming Reports

MSA's Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas.  Speaking on insights into digital marketing, and whether or not it works for casinos, he shed ...
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Stephen Gongaware Featured Contributor at G2E

Sr. VP of Business Development, Stephen J. Gongaware, will be a featured contributor at the G2E (Global Gaming Expo) on ...
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Global Gaming Expo (G2E)

October 8 - October 11, 2018 (G2E)—the largest gathering of global, commercial, and tribal gaming professionals in the world. Take ...
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NACS Show 2018

October 7, 2018 - October 10, 2018 Every year, the NACS Show brings together convenience and fuel retailing industry professionals ...
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