Management Science Associates Senior Vice Presidents Ajay Yadagiri and Paul Grubbs presented at the 2026 CSP Tobacco+ Forum, offering attendees a data-driven look at the current state of the nicotine category.
Drawing on wholesale movement data across cigarettes, cigars, vapes, and modern oral nicotine products, Yadagiri and Grubbs walked through how each segment has performed in recent months and where the category is trending heading into next year.
The session also addressed the regulatory landscape, a topic of growing importance for retailers and manufacturers navigating the convenience channel. Yadagiri and Grubbs discussed what changing regulations could mean for the channel through the remainder of 2026 and into 2027, giving attendees a framework for anticipating how policy shifts may affect distribution, pricing, and product mix at the shelf level.
The CSP Tobacco+ Forum brings together retailers, distributors, and manufacturers across the tobacco and nicotine industries to discuss category trends, regulatory developments, and the operational challenges facing the convenience channel. MSA’s participation reflects the company’s ongoing work providing actionable data insights to CPG manufacturers and retailers navigating this space, from wholesale movement tracking to broader retail execution and reporting solutions.
Organizations interested in a copy of the presentation, or in learning more about MSA’s convenience channel insights, can reach out to info@msa.com.
