Gabriel

Media

The Challenge

Cable television was experiencing a huge growth in viewership and increased potential for advertising revenue. However, existing systems weren’t keeping up. Primarily designed for local cable, they were not well suited to the national advertising campaigns. They didn’t support the new business models of advertising package sales. They didn’t track performance levels required for providing contractual guarantees of performance. They didn’t maximize the use of inventory. And manual re-entering of data left room for errors.

Opportunity existed for a single integrated system that would provide features and functions tailored to the specific needs of the cable television networks:

  • An integrated system that would provide up to date information at all times
  • Support for the sales models that were unique to cable television network sales
  • Analytics that allowed robust analysis of sales packages, profitability, and inventory utilization
  • Tools to allow for the maximization of the value of the available inventory.

MSA approached the cable television industry with a proposition to create a tailored solution.

What Did MSA Do

MSA developed Gabriel®, an integrated sales and traffic solution specifically designed to the needs of the cable television networks. Offering many unique capabilities, development partnerships and product adoption quickly ensued. Gabriel provides:

  • A fully integrated system that allows up to date information flow through the system at all points in the process, speeding both access to the data and up to date information anywhere within the system.
  • Full support of the continually evolving models of advertising models utilized by cable television networks.
  • An integrated, real time scheduler that allows efficient modeling of advertising placement, thus allowing real time visibility to the avails within the constraint bound inventory, resulting in networks being able to focus on revenue maximization rather than the operational challenges of slotting advertising inventory.
  • Robust analytics throughout the platform, providing access to key performance metrics, required operational data, and decision-making tools for the network to maximize revenue and ensure operational efficiency.
Young woman working in a broadcast control room on a tv station

The Results

  • Gabriel is widely recognized as a standard in the broadcast industry.
  • Continuously adapts to changes in network sales and market demands.
  • Offers expanding functions and features that support the growth of cable television networks.
  • Delivers advanced, evolving analytics for deeper insight and performance tracking.
  • Provides end-to-end and best-practice solutions designed to meet customer needs.

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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