Post Buy

Media

The Challenge

Thirty years ago, one family of cable networks came to MSA with a problem. There was significant potential within cable television advertising, but first there was a need to create trust in the product for advertisers and agencies. Being a leader in advertising data analysis, MSA stepped up to the challenge.

What Did MSA Do

The Media division at MSA responded by developing the Post Buy report, which was quickly adopted as the industry standard. Referred to and well known in the industry as “The MSA”, it provides third party processing to analyze the contractual performance of advertising placement — a key link in allowing the cable networks to provide the guarantees of performance that are required to execute predictable advertising campaigns.

The Results

  • Has provided Post Buy services to the industry for over 30 years
  • Delivers coverage across more than 100 cable networks, including satellite and unwired networks
  • Adapts continuously to evolving advertising delivery models driven by technology and media consumption changes
  • Integrates new media data sources seamlessly into existing reporting frameworks
  • Provides industry stability and standardized reporting to support growth and emerging advertising models

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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An American beer brewing company approached MSA seeking to better understand how advertising leads to increased brand loyalty and sales by linking various measures of advertising to key sales indicators for their flagship light beer. MSA’s Advertising Integration Analysis (AIA) solution was the perfect approach to understand both short-term and long-term impacts of advertising within the category and for the brand.

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