Post Buy

Media

The Challenge

Thirty years ago, one family of cable networks came to MSA with a problem. There was significant potential within cable television advertising, but first there was a need to create trust in the product for advertisers and agencies. Being a leader in advertising data analysis, MSA stepped up to the challenge.

What Did MSA Do

The Media division at MSA responded by developing the Post Buy report, which was quickly adopted as the industry standard. Referred to and well known in the industry as “The MSA”, it provides third party processing to analyze the contractual performance of advertising placement — a key link in allowing the cable networks to provide the guarantees of performance that are required to execute predictable advertising campaigns.

The Results

  • Has provided Post Buy services to the industry for over 30 years
  • Delivers coverage across more than 100 cable networks, including satellite and unwired networks
  • Adapts continuously to evolving advertising delivery models driven by technology and media consumption changes
  • Integrates new media data sources seamlessly into existing reporting frameworks
  • Provides industry stability and standardized reporting to support growth and emerging advertising models

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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case studies

See More Case Studies

Work Area Recovery

A managed care organization servicing more than 263,000 members, was located in one of the city’s tallest structures. Centralized operation came with both benefits and risks – and the company knew it needed to establish a recovery data center that was easily accessible to its workforce in case of emergencies.

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Young woman working in a broadcast control room on a tv station

Gabriel

Cable television was experiencing a huge growth in viewership and increased potential for advertising revenue. However, existing systems weren’t keeping up: They didn’t support the business models, didn’t track contractual guarantees, and did not maximize the use of inventory. MSA’s Gabriel changed that.

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Resilience and Communication: How Yankeetown Weathered Hurricane Idalia

Yankeetown (Levy County, FL) is located just upstream from where the Withlacoochee River flows into the Gulf of Mexico. In addition to being a commercial fishing town with oak shaded streets draped with Spanish moss and lined with old Florida cracker homes, Yankeetown serves as home to some and second, vacation home to others. Recently, the resolve of Yankeetown residents and local officials was tested when Hurricane Idalia came ashore just north of the community as a category 4 hurricane.

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