Post Buy

Media

The Challenge

Thirty years ago, one family of cable networks came to MSA with a problem. There was significant potential within cable television advertising, but first there was a need to create trust in the product for advertisers and agencies. Being a leader in advertising data analysis, MSA stepped up to the challenge.

What Did MSA Do

The Media division at MSA responded by developing the Post Buy report, which was quickly adopted as the industry standard. Referred to and well known in the industry as “The MSA”, it provides third party processing to analyze the contractual performance of advertising placement — a key link in allowing the cable networks to provide the guarantees of performance that are required to execute predictable advertising campaigns.

The Results

  • Has provided Post Buy services to the industry for over 30 years
  • Delivers coverage across more than 100 cable networks, including satellite and unwired networks
  • Adapts continuously to evolving advertising delivery models driven by technology and media consumption changes
  • Integrates new media data sources seamlessly into existing reporting frameworks
  • Provides industry stability and standardized reporting to support growth and emerging advertising models

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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case studies

See More Case Studies

Trade Program Management

A major beverage manufacturer was managing its retail trade program via spreadsheets.  Sales reps were enrolling retailers with paper contracts, which were often difficult to read, lost or misplaced.  

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Spotlight on New Freedom “Excellence in Resident Communication”

Andrew Shaffer, manager of New Freedom Borough (PA-York County) wanted a better way to communicate with the 4900 plus residents the borough services. The borough had tried social media but ultimately shut down their Facebook page because of the spread of misinformation and arguments among residents. Andrew, who has experience with emergency alert systems, opted not to purchase one due to how difficult they are to use and their inability to handle community events and more helpful information.

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Twitter Segmentation

A beauty company wanted to communicate more effectively with their customers and direct sales reps. They felt they could enhance the effectiveness of their Twitter feeds through a better understanding of their followers. They wanted to know more about their lifestyles, interests, and who else they were following. MSA delivered this, and more, to them.

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