GLP-1 Market Impact
Key Benefits
Shopper Behavior Shifts
Track how GLP-1 users change their consumption of food, beverages, supplements and adjacent categories pre, during and post therapy. Identify which categories experience declines and which see growth
Category & Brand Level Impact Modeling
Apply advanced analytics to assess the relationship between GLP 1 adoption and downstream retail metrics such as unit sales, trip frequency, basket size, and mix.
Channel & Geographic Specific Insights
Identify channel and geographic pockets with the highest GLP 1 penetration and the most significant channel shifts.
Brand Strategy Recommendations
Identify which product attributes resonate most with GLP 1 users (e.g., high protein, low sugar, portion controlled) and recommend innovation and renovation opportunities aligned with evolving consumption patterns.
Why Choose Us
Real Purchase Behavior of Actual GLP-1 Users
Our solution provides access to verified GLP-1 users with access to their purchase data enabling unmatched visibility into how GLP‑1 therapy influences category demand, channel shifts, ingredient preferences, and long‑term loyalty.
HIPAA Compliant
MSA’s multi-patented de-identification technology preserves privacy and is HIPAA compliant.
Future‑Ready Forecasting
Short‑ and mid‑term demand projections to guide innovation and investment.
Key Solutions
Category Impact Reporting
Understand how GLP-1 therapy reshapes category demand across multiple time horizons (pre, during and post GLP-1 therapy)
Channel Spend Shift
Reveal where GLP-1 users shop – and how that changes over time
Product Insight
Quantifies exactly how GLP 1 adoption affects your brands — down to the product attribute level.
Market & Fair Share Reporting
Quantify your true performance among GLP-1 users- identify under or over performance and incremental revenue opportunities with one of the fastest growing consumer segments in the U.S.
Predictive Modeling & Forecasting
Forecast future category performance under different GLP-1 adoption scenarios
GLP-1 Profile & Demographic Trends
Understand who GLP-1 users are – and how they differ from the general and eligible population