In this feature, Stephen J. Gongaware, Senior Vice President of Business Development at Management Science Associates (MSA), dives deep into the data behind the rapidly expanding Hemp CBD market.
What This Article Says About MSA Drawing on MSA’s decades of experience in data science and consumer analytics, Mr. Gongaware outlines how the same sophisticated techniques MSA uses for Fortune 500 CPG and Pharma clients are now being applied to the cannabis industry. The article highlights:
Market Growth Analysis: How MSA tracks the explosion of CBD sales in convenience stores (up 168% in early 2019) and monitors trends in product potency.
Medical & Consumer Drivers: An examination of why consumers are turning to these products—ranging from pain relief and sleep aid to treating Opioid Use Disorder (OUD).
Advanced Targeting: How MSA utilizes “Big Data integration” and AI to merge cannabis consumer data with general lifestyle data (financial, dining, media usage). This allows for the creation of precise target profiles that help brands prioritize personalization and refine their messaging.
“Collectively, these advances… are creating volumes of evidence to which human and artificial intelligence will be applied to develop insights.” — Stephen J. Gongaware, MSA
Discover how MSA is helping growers, processors, and researchers move beyond guesswork by using data to drive product innovation and improve patient outcomes.
