Sales Execution

Consumer Packaged Goods

The Challenge

 A major convenience store distributor was deploying sales reps (DSR) based on analytics in static Excel reports that did not provide timely data.  Additionally, the DSR’s were using paper leave-behind order forms and collecting information about store performance by hand.

What Did MSA Do

MSA provided the clients with a mobile application that provided optimized sales routes and opportunity alerts for filling voids and placing new product.  The app, which functions even without internet connectivity, also allows the DSRs to place orders electronically, collect information on in-store performance, gather survey data, and store photos of in-store marketing.

business marketing professionals looking at statistics and data

The Results

  • Improved overall sales force efficiency and effectiveness
  • Reduced DSR drive time, allowing for more in-store selling time
  • Real-time access to current data, sales opportunity alerts, and benchmarks
  • Stronger, more data-driven sales strategies
  • Streamlined order processes, smoother order patterns, and fewer retailer out-of-stocks

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

Ready to work with us?

Let’s Talk
case studies

See More Case Studies

Data Center Support Services

A wholesale insurance broker was experiencing exponential growth to over $100mm a year in bookings and needed to focus on core competencies to continue to fuel this growth. How do they reduce the risk of IT systems critical for operations without losing the focus on what has made them successful?

Learn more
metals worker on tablet

RMDAS

Any company involved in ferrous scrap knows that it lacks transparency and price visibility: Ask 10 different companies, and you’ll have 10 different answers for current market pricing. You need accurate and timely price information, based on actual order transactions, not guesses.

Learn more