Projected Convenience Channel Data
MSA’s C-Metrics solution projects U.S. wholesale distributed convenience channel performance based on a sample of chain and independent stores to provide you with directional market data, enabling you to track your categories or gain intelligence on a category you may expand into.
Benefits
Directional category view
Evaluate competitive data from leading and emerging manufacturers and see where the market is heading.
Gather competitive intelligence
Gather competitive intelligence Learn about new categories to expand into or that are adjacent to your products.
Determine regional trends
C-Metrics shows performance on a national, regional, and by state basis (where available) allowing you to optimize your business based on geographical activity.
Features
Powerful software and data architecture designed to ensure accuracy and consistency across your enterprise.
Features
Ad hoc reporting
Create customized reports based on your business needs using a simple but powerful business intelligence tool.
Weekly data updates
View and react quickly to market trends.