Data Warehousing

Consumer Packaged Goods

The Challenge

An international Fortune 500 company had eight disparate data streams, which required significant manual intervention to align and analyze for monitoring and measuring business performance.  Process was inefficient, time consuming and costly.

What Did MSA Do

MSA ingested the data, as well as associated client files (call, item, sales hierarchy, etc.) into one data stream. Using proven data cleansing and alignment processes, MSA integrated the data into a cohesive data warehouse, from which the client’s 1200+ users could obtain reports and query the data.

warehouse workers looking at tablets

The Results

  • Eliminated data discrepancies caused by misalignment and inconsistent querying through an integrated data warehouse
  • Created a single, trusted source of data for planning and decision-making
  • Improved planning efficiency by an estimated 10%
  • Gained real-time visibility through embedded analytic alerts for low inventory, poor ordering, and item voids
  • Increased sales force efficiency by an estimated 20% through benchmark reporting and dynamic routing

32%

Reductions in
Deployment Time

20%

Reductions in
Operating Costs

Improved

Business
Performance

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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case studies

See More Case Studies

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Gabriel

Cable television was experiencing a huge growth in viewership and increased potential for advertising revenue. However, existing systems weren’t keeping up: They didn’t support the business models, didn’t track contractual guarantees, and did not maximize the use of inventory. MSA’s Gabriel changed that.

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Work Area Recovery

A managed care organization servicing more than 263,000 members, was located in one of the city’s tallest structures. Centralized operation came with both benefits and risks – and the company knew it needed to establish a recovery data center that was easily accessible to its workforce in case of emergencies.

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