Data Warehousing

Consumer Packaged Goods

The Challenge

An international Fortune 500 company had eight disparate data streams, which required significant manual intervention to align and analyze for monitoring and measuring business performance.  Process was inefficient, time consuming and costly.

What Did MSA Do

MSA ingested the data, as well as associated client files (call, item, sales hierarchy, etc.) into one data stream. Using proven data cleansing and alignment processes, MSA integrated the data into a cohesive data warehouse, from which the client’s 1200+ users could obtain reports and query the data.

warehouse workers looking at tablets

The Results

  • Eliminated data discrepancies caused by misalignment and inconsistent querying through an integrated data warehouse
  • Created a single, trusted source of data for planning and decision-making
  • Improved planning efficiency by an estimated 10%
  • Gained real-time visibility through embedded analytic alerts for low inventory, poor ordering, and item voids
  • Increased sales force efficiency by an estimated 20% through benchmark reporting and dynamic routing

32%

Reductions in
Deployment Time

20%

Reductions in
Operating Costs

Improved

Business
Performance

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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case studies

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business meeting in conference room with data and charts

Market Architecture

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Twitter Segmentation

A beauty company wanted to communicate more effectively with their customers and direct sales reps. They felt they could enhance the effectiveness of their Twitter feeds through a better understanding of their followers. They wanted to know more about their lifestyles, interests, and who else they were following. MSA delivered this, and more, to them.

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