Data Warehousing
Consumer Packaged Goods
The Challenge
An international Fortune 500 company had eight disparate data streams, which required significant manual intervention to align and analyze for monitoring and measuring business performance. Process was inefficient, time consuming and costly.
What Did MSA Do
MSA ingested the data, as well as associated client files (call, item, sales hierarchy, etc.) into one data stream. Using proven data cleansing and alignment processes, MSA integrated the data into a cohesive data warehouse, from which the client’s 1200+ users could obtain reports and query the data.
The Results
- Eliminated data discrepancies caused by misalignment and inconsistent querying through an integrated data warehouse
- Created a single, trusted source of data for planning and decision-making
- Improved planning efficiency by an estimated 10%
- Gained real-time visibility through embedded analytic alerts for low inventory, poor ordering, and item voids
- Increased sales force efficiency by an estimated 20% through benchmark reporting and dynamic routing
32%
Reductions in
Deployment Time
20%
Reductions in
Operating Costs
Improved
Business
Performance
