Data Warehousing

Consumer Packaged Goods

The Challenge

An international Fortune 500 company had eight disparate data streams, which required significant manual intervention to align and analyze for monitoring and measuring business performance.  Process was inefficient, time consuming and costly.

What Did MSA Do

MSA ingested the data, as well as associated client files (call, item, sales hierarchy, etc.) into one data stream. Using proven data cleansing and alignment processes, MSA integrated the data into a cohesive data warehouse, from which the client’s 1200+ users could obtain reports and query the data.

warehouse workers looking at tablets

The Results

  • Eliminated data discrepancies caused by misalignment and inconsistent querying through an integrated data warehouse
  • Created a single, trusted source of data for planning and decision-making
  • Improved planning efficiency by an estimated 10%
  • Gained real-time visibility through embedded analytic alerts for low inventory, poor ordering, and item voids
  • Increased sales force efficiency by an estimated 20% through benchmark reporting and dynamic routing

32%

Reductions in
Deployment Time

20%

Reductions in
Operating Costs

Improved

Business
Performance

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

Ready to work with us?

Let’s Talk
case studies

See More Case Studies

Healthcare Data Management

In health care, patient information needs to be aligned across the multiple data sources, maintained in accordance with HIPAA compliance, and cleared of patient Protected Healthcare Information (PHI). MSA solves these challenges – and others – for leading healthcare institutions.

Learn more
business meeting in conference room with data and charts

Market Architecture

You’ve probably heard the phrase, “what not to wear”, but what about clothing that consumers do want to wear? Utilizing the Market Architecture™ solution that MSA offers, those questions were answered.

Learn more

Media Viewer Segmentation

An American global mass media and entertainment company needed a custom segmentation analysis of their TV viewing audiences. They wanted viewership broken into key segments and robust insights to support advertising sales initiatives. The segments needed to show rich behavioral and attitudinal insights, beyond just simple demographics.

Learn more