Trade Program Management
Leading CPG manufacturers rely on MSA’s comprehensive trade program management suite to execute annual retail rebate programs at a large scale in efficient.
MSA’s Reseller Information System serves as the foundation for our trade execution services. Granular distributor to retail shipment reporting allows for precise compliance and payment calculation, driving program effectiveness.
Enrollment
Enroll stores in your retail rebate program at a chain level or in-store via your sales team through an easy-to-use web interface.
Authorized sales team members can enroll retailers in a fully customized contract with your program’s business rules
Collects electronic signatures from store managers/owners
Set up iterative versions of your primary retail rebate program customized for specific chains, store sizes, or independents.
View a complete list of all contract enrollments
Compliance
Simple and actionable reporting monitors compliance towards contract goals allowing you to identify sales opportunities and potential gaps in distribution.
With reporting that serves all levels of your organization, our system provides the data necessary for your team to work together for program success
View data based on your contract, brands, stores, chains, and more
Find stores missing items necessary for program compliance
View a complete list of all contract enrollments
Payment Calculation
MSA calculates payments based on distributor shipments into retail and your program’s payment terms.
Choose to pay your retail partners at a store owner or chain level
Set program goals based on shipment volume, distribution increases, SKU count, and more
Pay based on complete or partial achievement of program goals
Payment Reconciliation
After rebate payments are calculated, you can choose to issue payments to retailers directly or you can utilize MSA to cut checks, mail them to retailers, and answer questions from retailers.
Pass funds through to MSA and we cut and mail all retailer checks
We manage stop payments and check re-issues
Our help desk serves as the front line for all retailer questions, reducing your administrative burden