MEDIA SOLUTION
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Alex

Automatically allocate and optimize millions of ad dollars by balancing goals, quality scores, constraints, and inventory across national broadcast, cable, and syndication using a cloud-based analytics engine. Continuously refine futureweek plans through iterative updates and improved audience forecasts to maximize campaign performance and help brands meet or exceed their objectives. 

Benefits

Automates a historically manual process, dramatically reducing allocation times

Provides reports indicating improvement in allocation results

Increases audience delivery per advertising dollar

Enables staff to spend more time performing “what-if” scenarios

Improves turnaround time for submitting allocations to media companies thereby reducing potential inventory conflicts

Features

ALEX® is built to simplify and strengthen the entire allocation process, giving agencies the tools they need to work faster, smarter, and with greater precision. Each feature is designed to remove friction, enhance decision-making, and provide the insights required to optimize commercial placement across multiple media channels.

Features

Streamlines allocation setup with easy upload of goals and inventory files, a simple UI for customization, and support for standard and non‑standard copy lengths.

Enhances targeting accuracy by integrating third‑party data (e.g., Nielsen‑Catalina) to align placements with consumer behavior and allocate ADUs effectively.

Delivers fast, data‑heavy optimization capable of processing ~100,000 daypart units, dozens of brands, and advanced targeting metrics in minutes.

Improves performance visibility through immediate run times and pre‑/post‑allocation reporting that highlights audience lift and reduces overall cycle time.

Contact Us

+1 724-265-6500
info@msa.com