MEDIA SOLUTION
Cross-Platform Viewing
A unified, cross platform measurement solution that harmonizes audience data from every distribution partner and viewing environment—Live, DVR, VOD, OTT, CTV, MVPD, vMVPD, SVOD, AVOD, FAST, DTC, and more—to give media companies a complete, apples to apples view of their total audience.
Benefits
Track viewer journeys over time to reveal behavioral shifts and migration patterns that guide content development, acquisition decisions, and scheduling strategies.
Analyze audience affinities by breaking down the streaming universe by genre, duplication, and other factors to identify high‑value viewer segments that can shape content strategy.
Normalize disparate viewing metrics from constantly changing platform measurement methodologies to create consistent, comparable performance insights.
Evaluate profitability at the series and episode level with revenue and cost metrics that inform smarter content launches, retention strategies, and long‑term portfolio planning.
