MEDIA SOLUTION
EyeMax®
EyeMax® maximizes client revenue by analyzing each deal’s audience delivery and automatically adjusting unit placement just prior to air, while continuing to respect advertisers’ constraints. EyeMax provides a comprehensive report of pre- and post-move placements documenting increased revenue.
Benefits
Increased profitability by improved use of inventory
Improves audience delivery
Reduction of manual log editing
Features
Automated, real-time optimization tools designed to maximize audience delivery and inventory value.
Features
Automatically adjusts unit placement on the log closer to airtime to
– Maximize audience delivery for under-delivering deals
– Minimize delivery for over-delivering deals