Home » Our Businesses » Gaming

Gaming Overview

MSA has been analyzing data for over 50 years. Our Gaming Group can create value by driving growth and/or efficiency for both Casinos and Gaming Manufacturers. We can provide you with actionable insights, player demographics, and competitive analysis.

From casino operations to marketing, casinos can depend on the expertise of MSA. Our value-added solutions help casino operators improve the patron experience and maximize win.

Our value-added solutions can help you:

•    Enhance the value of casino games, products, and systems
•    Increase productivity and profitability
•    Optimize the use of current capital investments
•    Identify revenue and cost-saving opportunities through expert analysis
•    Differentiate your casino property from its competitors


Casino Gaming App

Enables patrons to view relevant game statistics in real-time and play kiosk games from their mobile phones. It also helps patrons keep up-to-date on their account information, including the rewards they have earned or are close to having earned.

Marketing Analytics

MSA Marketing Analytics helped a casino client generate an extra $67 million over a 3 year period! MSA has been helping firms in multiple industries to improve sales results for over 50 years. MSA Gaming Group provides casinos and slot manufacturers with Player, Marketing, Game, and Casino Analytics.


Take industry data to the next level of gaming with Spectrumetrix analyses. The data, loaded on a web-based system, can create a number crunchers’ delight due to the ease with which it can be sliced, diced, and customized.


SPINsights™ provides game manufacturers and casino operators with insights on slot machine performance, including how performance varies over time and across different demographic groups.

Sports Book Exchange

Sports Book Exchange™ streamlines and eliminates cumbersome manual steps to facilitate handling the larger number of possible lay-off partners created by expanded legalization. It also provides authenticated transaction confirmations for all parties.

Universal Floor Optimizer

Universal Floor Optimizer™ (UFO) is an industry-first software solution that helps casinos maximize win and improve player experience by outlining alternative floor options for slot floor managers created by using MSA proprietary analytic models.


MSA and Spectrum Gaming Group Introduce US Sports Betting Revenue Analysis to Spectrumetrix™ Suite of Premium Data Reports

HORSHAM & PITTSBURGH, PA – (March 5, 2019) In response to the rapid expansion of sports betting across the United ...

Sr. VP Stephen Gongaware featured in CDC Gaming Reports

MSA's Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas.  Speaking ...

Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I

Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize ...

Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II

The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch ...


No posts found.