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Business Analysis Overview

Every day, MSA’s Business Analysis (BA) division’s custom analytics help Consumer Packaged Goods (CPG) companies and those from many other industries gain the insights they need to forecast, budget, market, solve complex challenges and grow.

We work across virtually all industries, using advanced analytical techniques, along with tried-and-true methods, to provide clients with unparalleled answers to their most pressing questions. We provide a level of problem solving that just cannot be achieved with off-the-shelf solutions.

Solutions

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Mobile Coupon App for CPG

CPG companies can now build 1:1 relationships with their consumers!
MSA has been  providing clients with a complete Direct Marketing (DM) program management solution for many years.

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Out-Of-Stock (OOS) Prevention

MSA works with Retailer clients to provide them with a more accurate method of identifying if a product in any of its locations is heading towards being OOS with enough advanced warning that it can be reordered before it does so, thus avoiding any missed sales opportunities.

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Retail Analytics

MSA works with clients to maximize their brand sales through optimizing the distribution of the right products, to the right places, with the right amount of marketing support, for all retail environments.

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Marketing ROI Optimization

MSA works with clients to maximize their return on marketing investments: across markets, across a portfolio of brands, and across a myriad of diverse marketing activities.

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Price Promotion Optimization

Since pricing is one of the key marketing levers for almost all brands, MSA works with clients to help them better understand the effects of different price promotion strategies on brand sales.

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Ticketing Sales Forecasting

For over 10 years, MSA has been providing performing arts companies in the U.S. and overseas with ticket sales forecasts for their upcoming seasons.

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Marketing Analytics Applications

MSA knows that some clients prefer to have access to analytical tools internally, rather than having to request outside suppliers for data output and answers every time there is a need.

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