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Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue for CPG companies whose trade marketing spend is typically the single largest line item on their income sheets. However, to deliver on an incentive program’s purpose profitably, payouts should be ...

Sr. VP Stephen Gongaware featured in CDC Gaming Reports

MSA's Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas.  Speaking on insights into digital marketing, and whether or not it works for casinos, he shed light on some very valuable ...

Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join!

MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in ...

Dr. Al Kuehn featured in Tepper Magazine

Carnegie Mellon University featured Dr. Alfred A. Kuehn, MSA’s founder and a graduate of the university, in the Business Model section of the summer edition of Tepper Magazine. The article titled "Ahead of Its Time" is a nice tribute to Dr. Kuehn and ...

New Mobile Coupon App for CPG

Background MSA offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged ...

Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I

Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research ...

Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II

The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in ...
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