MSA weighs in on Media industry headwind Seconds-Based Commercial Measurement
The recent MediaPost article, ‘Mining Value From Seconds-Based TV Measurement 02/27/2024 (mediapost.com), provided a great overview for some of the challenges and opportunities that Nielsen’s forthcoming ICM (Individual Commercial Metric) may create for the publishers and advertisers in the linear TV advertising space. While data driven linear, advanced targeting more generally, along with the competing […]
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