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Future Outlook: How Trade Promotion Management Will Adapt and Survive

Overcoming challenges brought about by the age of multi-channel choice ...
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How Distributors Can Increase Revenue and Profits the Fast, Easy Way!

If you are like other convenience channel distribution or wholesale ...
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MSA Experiences the “Future of Retailing” at Amazon Go in Chicago

After attending the Convenience Distributors Business Exchange (CDBX) in late ...
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Beware of Inaccurate Unit Counts – They Can Lead to Costly Trade Program Overpayments

Trade programs can be highly effective in driving incremental revenue ...
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When Does a New Product or Promotion Launch Actually Start at Retail — And Why You Should Care

Increasing new product and promotion speed-to-shelf measures and consumer sales ...
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