IMS News

Knowing Your CBD Consumer

In early 2019, MSA partnered with Consumer Research Around Cannabis to perform an analysis on their consumer survey data. The goal of the survey, which included 70,000 legal adults in 69 different markets, was to identify the likely buyers of cannabis products and understand their purchasing trends. Overall, opinion on the use of cannabis is positive …

Knowing Your CBD ConsumerRead More »

Getting Started in CBD?

Looking to get started in the CBD category? MSA’s analysis of CBD in convenience stores is mentioned in this great article from Convenience Store News. MSA is leading the way in understanding how CBD can impact businesses. Contact us to learn more about how we can help you.

MSA Presents Tobacco Category Trends at TPE 2019

Senior Vice President, Don Burke, presented Tobacco Market Trends for 2018 during an education session hosted by the National Association of Tobacco Outlets (NATO) at the Tobacco Plus Expo in February 2019.  Speaking to about 200 conference attendees, Don gave an overview of total US nicotine trends, growth and decline of nicotine categories, trade channel …

MSA Presents Tobacco Category Trends at TPE 2019Read More »

MSA Named in CGT Readers’ Choice Awards

MSA is honored to be named in Consumer Goods Technology’s (CGT) 2019 Readers’ Choice Awards in four categories. MSA is among the Top Ten providers in Consumer Experience Management, Demand Data Analytics, Outsourcing/IT Infrastructure and Trade Program Management. In addition, MSA was highlighted as a “Noteworthy” provider of Demand Data, with multiple glowing comments from …

MSA Named in CGT Readers’ Choice AwardsRead More »

MSA Presents Tobacco Category Trends to CDA Members

Senior Vice President, Don Burke, presented the webinar Trends & Insights in the Nicotine Delivery Category to Convenience Distribution Association (CDA) members in November 2018.  The webinar highlights total nicotine trends, growth & decline of nicotine categories, trade channel differences, key regulatory issues that impact the category, and a wholesale distribution summary.

Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join!

MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in 2009. As the title states, there is no cost for distributors to join, and InfoMetrics …

Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join!Read More »

Get to Know the MSA Support Center Better!

Day in and day out, the MSA Support Center team looks forward to interactions with their Distributor and Retailer contacts, otherwise known as our customers’ customers! Regular exchanges typically take a couple forms. Distributors/Retailers send weekly data files that are processed and then matched to manufacturer clients’ data files. Some may also receive occasional notifications …

Get to Know the MSA Support Center Better!Read More »