Direct Marketing for the Performing Arts
A Grammy-winning chorus and period instrument orchestra asked MSA to completely manage an analytics-driven subscription acquisition Direct Marketing program for them.
Post Buy
Thirty years ago, one family of cable networks came to MSA with a problem. There was significant potential within cable television advertising, but first there was a need to create trust in the product for advertisers and agencies. Being a leader in advertising data analysis, MSA stepped up to the challenge. And still does today.
Market & Consumer Insights
A mid-tier confectionary company wanted to increase its share of shelf in convenience stores but struggled with resistance from retailers on displacing leading manufacturers’ defined must-stock but slower turning items.
Trade Program Management
A major beverage manufacturer was managing its retail trade program via spreadsheets. Sales reps were enrolling retailers with paper contracts, which were often difficult to read, lost or misplaced.
MSA and BDSA Join Forces to Revolutionize Cannabis Market Insights
A groundbreaking strategic alliance has been announced between Management Science Associates (MSA) and BDSA, the premier source of market research for the cannabis industry. This
Sales Execution
A major convenience store distributor was deploying sales reps (DSR) based on analytics in static Excel reports that did not provide timely data.
Data Warehousing
Fortune 500 company had eight disparate data streams, which required significant manual intervention to align and analyze for monitoring and measuring business performance. Process was inefficient, time consuming and costly.
Industry Partnerships & Scientific Collaboration
CANNABIS SOLUTION Industry Partnerships & Scientific Collaboration MSA collaborates with respected leaders, organizations, and innovators across science, healthcare, and the cannabis industry to advance education,
MSA and BDSA Joint Advisory
CANNABIS SOLUTION MSA and BDSA Joint Advisory BDSA is the leading provider of data and insights for the cannabis industry through providing retailers, manufacturers, brands,