A leading manufacturer of cosmetics, skincare and haircare products wanting MSA to analyze the performance of their trade promotions, as they were specifically not satisfied with the base vs. incremental sales volume estimates they were receiving from their syndicated sales data provider. MSA provided a consistent, accurate approach for measuring sales volume driven by trade promotions (i.e., incremental), while excluding brand marketing and temporal factors (i.e., base).

An American beer brewing company approached MSA seeking to better understand how advertising leads to increased brand loyalty and sales by linking various measures of advertising to key sales indicators for their flagship light beer. MSA’s Advertising Integration Analysis (AIA) solution was the perfect approach to understand both short-term and long-term impacts of advertising within the category and for the brand.

You’ve probably heard the phrase, “what not to wear”, but what about clothing that consumers do want to wear? Utilizing the Market Architecture™ solution that MSA offers, those questions were answered.

An American consumer packaged goods company asked Management Science Associates, Inc. (MSA) to take over their opt-in consumer database and completely manage- and grow – a Direct Marketing (DM) program for them.

An American consumer packaged goods company asked MSA for a solution to enhance coupon redemption among consumers.