Retail Store Segmentation
MEDIA SOLUTION Retail Store Segmentation MSA provides a retail strategy where you group stores into distinct segments based on shared characteristics. Instead of treating all
Universal Floor Optimizer Case Study
The Universal Floor Optimizer analyzes where to place your machines thus allowing for increased player spend and machine profitability
Work Area Recovery
A managed care organization servicing more than 263,000 members, was located in one of the city’s tallest structures. Centralized operation came with both benefits and risks – and the company knew it needed to establish a recovery data center that was easily accessible to its workforce in case of emergencies.
Cross-Platform Viewing
MEDIA SOLUTION Cross-Platform Viewing A unified, cross platform measurement solution that harmonizes audience data from every distribution partner and viewing environment—Live, DVR, VOD, OTT, CTV,
Healthcare Data Management
In health care, patient information needs to be aligned across the multiple data sources, maintained in accordance with HIPAA compliance, and cleared of patient Protected Healthcare Information (PHI). MSA solves these challenges – and others – for leading healthcare institutions.
Twitter Segmentation
A beauty company wanted to communicate more effectively with their customers and direct sales reps. They felt they could enhance the effectiveness of their Twitter feeds through a better understanding of their followers. They wanted to know more about their lifestyles, interests, and who else they were following. MSA delivered this, and more, to them.
Media Viewer Segmentation
An American global mass media and entertainment company needed a custom segmentation analysis of their TV viewing audiences. They wanted viewership broken into key segments and robust insights to support advertising sales initiatives. The segments needed to show rich behavioral and attitudinal insights, beyond just simple demographics.
Ticket Sales Forecasting
An internationally acclaimed symphony orchestra with over a 100-year history needed a reliable solution for estimating future ticket sales, especially subscription-based sales, to help better manage their internal budgeting process and program management.
Demand Forecasting
The client wanted a comprehensive examination of the long-term demand for steel within the U.S. and MSA’s comprehensive demand forecasting was the perfect solution to undertake this challenge.