News

Boost Business Insights with the CDA Infometrics® Program – It’s Free to Join!

MSA is pleased and excited to be working with the Convenience Distribution Association (CDA) and their members currently participating in the CDA InfoMetrics® program. With 55+ distributors participating, the CDA InfoMetrics Program has been a success since its inception in 2009. As the title states, there is no cost for distributors to join, and InfoMetrics …

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Get to Know the MSA Support Center Better!

Day in and day out, the MSA Support Center team looks forward to interactions with their Distributor and Retailer contacts, otherwise known as our customers’ customers! Regular exchanges typically take a couple forms. Distributors/Retailers send weekly data files that are processed and then matched to manufacturer clients’ data files. Some may also receive occasional notifications …

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New Mobile Coupon App for CPG

Background MSA offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged us to add a Mobile Coupon app feature to our solution so as to enhance …

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Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I

Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research observations reviewing their AC game revenues through April 2017. That white paper inspired MSA to …

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Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II

The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in Las Vegas (LV), where Internet Poker was launched 7 months prior to its entry in …

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