In health care, patient information needs to be aligned across the multiple data sources, maintained in accordance with HIPAA compliance, and cleared of patient Protected Healthcare Information (PHI). MSA solves these challenges – and others – for leading healthcare institutions.
A beauty company wanted to communicate more effectively with their customers and direct sales reps. They felt they could enhance the effectiveness of their Twitter feeds through a better understanding of their followers. They wanted to know more about their lifestyles, interests, and who else they were following. MSA delivered this, and more, to them.
An American global mass media and entertainment company needed a custom segmentation analysis of their TV viewing audiences. They wanted viewership broken into key segments and robust insights to support advertising sales initiatives. The segments needed to show rich behavioral and attitudinal insights, beyond just simple demographics.
An internationally acclaimed symphony orchestra with over a 100-year history needed a reliable solution for estimating future ticket sales, especially subscription-based sales, to help better manage their internal budgeting process and program management.
The client wanted a comprehensive examination of the long-term demand for steel within the U.S. and MSA’s comprehensive demand forecasting was the perfect solution to undertake this challenge.
A leading manufacturer of cosmetics, skincare and haircare products wanting MSA to analyze the performance of their trade promotions, as they were specifically not satisfied with the base vs. incremental sales volume estimates they were receiving from their syndicated sales data provider. MSA provided a consistent, accurate approach for measuring sales volume driven by trade promotions (i.e., incremental), while excluding brand marketing and temporal factors (i.e., base).
Caernarvon Township Police Chief Paul Stolz was off-duty at home on a Saturday, enjoying a televised baseball game when his phone rang. Two inmates from the local
youth detention facility (less than a half mile away from residential homes in Caernarvon Township) had
escaped and were at large.
An American beer brewing company approached MSA seeking to better understand how advertising leads to increased brand loyalty and sales by linking various measures of advertising to key sales indicators for their flagship light beer. MSA’s Advertising Integration Analysis (AIA) solution was the perfect approach to understand both short-term and long-term impacts of advertising within the category and for the brand.
You’ve probably heard the phrase, “what not to wear”, but what about clothing that consumers do want to wear? Utilizing the Market Architecture™ solution that MSA offers, those questions were answered.
An American consumer packaged goods company asked Management Science Associates, Inc. (MSA) to take over their opt-in consumer database and completely manage- and grow – a Direct Marketing (DM) program for them.
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