Marketing Analytics Applications
MSA provides clients with powerful, stand-alone marketing analytics applications that can be managed and used internally. These cost-effective licensed tools allow organizations to access actionable insights without relying on external vendors for every analysis request. Designed for a variety of data types—including retail, consumer, physician, and patient data—MSA’s applications empower clients to make timely, informed decisions in-house while leveraging the same advanced analytics used by MSA’s consulting teams.
Benefits
Internal Control
Clients can run analyses independently without requesting outside support.
Faster Decision-Making
Provides timely insights for marketing, segmentation, and forecasting.
Flexible Data Integration
Works with retail, consumer, physician, and patient datasets.
Cost-Effective Licensing
Avoids recurring consulting fees while giving access to advanced analytics.
Features
Stand-alone marketing analytics applications designed for in-house use.
Features
Market Matching Analytical Tool
Systematically selects test and control groups using historical trends and similarity indices.
MAID (Multivariate Automatic Interactive Detector)
Performs hierarchical segmentation analysis for retail or consumer data.
SAGE (Share And Growth Evaluation)
Conducts market share analysis via source-of-volume insights.
Market Impact & Store Feature Measurement Tools
Enable concept testing, store layout optimization, and estimation of sales impact based on assortment, placement, and category layout changes.