Healthcare & Research Data Integration
When one of the world’s top advertising agencies needed a smarter, more efficient way to allocate commercial inventory across an ever-expanding mix of media channels, they partnered with MSA Media. Their manual, time-consuming process was slowing teams down — and they needed a solution that could keep pace with modern media buying.
MSA Media brought deep industry expertise, advanced analytics, and proven solution-development experience to the challenge. The result was ALEX®, a cloud-based embedded analytics engine designed to rapidly allocate and optimize millions of ad sales dollars across national broadcast, national cable, and syndication. Using an agile development approach, the first production-ready version of ALEX was delivered in just fifteen weeks.
Benefits
Automated Workflow
Replaces manual processes with automation, dramatically cutting allocation time.
Clear Performance Insights
Provides reporting that highlights improved allocation results with transparency.
Stronger Audience Delivery
Optimizes spend to achieve more audience reach for every advertising dollar.
More Time for Strategy
Frees staff to focus on running “what-if” scenarios and deeper planning.
Faster Submission to Media Partners
Improves turnaround times, helping reduce inventory conflicts and delays.
Features
ALEX® is built to simplify and strengthen the entire allocation process, giving agencies the tools they need to work faster, smarter, and with greater precision. Each feature is designed to remove friction, enhance decision-making, and provide the insights required to optimize commercial placement across multiple media channels.
Easy File Uploads
Quickly import Goals and Inventory files from other systems to streamline setup.
Customizable Allocations
Use a simple, intuitive interface to tailor allocations to each advertiser’s preferences.
Integrated Third-Party Data
Incorporates sources like Nielsen-Catalina to align commercial placements with real consumer buying behavior.
Fast Processing Engine
Runs allocation scenarios in minutes, giving planning teams immediate, actionable feedback.
Pre- and Post-Allocation Reporting
Shows clear audience lift and performance improvements before and after optimization.