Gabriel®
Gabriel® is a pioneering enterprise solution built specifically for the national cable industry, originally developed in the early 1990s with close collaboration from cable network partners. As the leading software system for Ad Sales, Traffic, and Billing, Gabriel unifies departmental modules, a dynamic scheduler, and a relational database to automate workflows, streamline operations, and optimize inventory management. Its integrated design allows networks to efficiently schedule inventory, manage deals, and maintain end-to-end control over business processes, supporting both immediate operational needs and long-term strategic growth.
Benefits
Higher Profitability
Quickly respond to business changes and maximize inventory utilization to drive revenue.
Accurate Inventory Control:
Unit serialization and inventory management allow precise tracking of capacity, sellout thresholds, and reserves.
Integrated Operations
A centralized database ensures seamless system-wide process integration.
End-to-End Deal Management
Track deals from proposal through final reconciliation and EDI transfer with real-time scheduling and constraints.
Features
Comprehensive, modular capabilities designed to manage all aspects of cable network operations.
Features
Full Module Suite
Includes Audience Forecasting, Programming, Research, Sales Management, Proposal Development, Deal Maintenance, Traffic, Accounting, Stewardship, EDI, and Post-Buy.
Dynamic Scheduling
Real-time scheduling of deals at the advertiser, deal, and unit levels.
Inventory & Unit Management
Serialization and tracking provide precise operational control and capacity planning.
Customizable Business Rules
Adjust system behavior and workflows without costly modifications, ensuring flexibility for evolving business needs.