Universal Floor Optimizer
Universal Floor Optimizer™ (UFO) is an industry-first software solution designed to help casinos maximize revenue and enhance the player experience. Using MSA’s proprietary analytic models, UFO provides slot floor managers with actionable insights and alternative floor layouts to optimize gameplay, engagement, and profitability. By analyzing player behavior, event impacts, and machine placement, the platform allows operators to make data-driven decisions that improve floor performance, target specific demographics, and strategically manage casino space. UFO is flexible and can be deployed either as a hosted solution or on-premises to fit the needs of any casino operation.
Benefits
Maximize Revenue
Optimize slot floor layout to drive win and overall profitability.
Improve Operational Efficiency
Evaluate the impact of events, floor changes, and new game placements before making adjustments.
Enhance Player Experience
Adjust machine placement and create zones tailored to player preferences and demographics.
Flexible Deployment
Available as a hosted or on-premises solution to meet operational requirements.
Features
Data-driven tools to optimize slot floor performance and player engagement.
Features
Event Impact Analysis
Evaluate how casino-invited events affect player movement and engagement.
Floor Traffic Optimization
Drive players into slower areas of the floor to balance activity and maximize play.
Machine Placement Insights
Determine the effects of moving or removing machines and identify ideal locations for new games.
Customized Player Zones
Create floor zones tailored to specific player demographics for targeted engagement.