Actionable data insights that enhance business outcomes

MSA provides consumer packaged goods manufacturers with a comprehensive view of the convenience store market. Leverage MSA’s trusted technology and fact-based reporting to act on the best opportunities and accelerate your business.

Leading consumer packaged goods manufacturers utilize MSA solutions to thrive in convenience:

• Tactically expand distribution
  • Determine stores selling your products and locate stores not selling your products. Add SKUs to top-performing stores and new stores that will benefit from carrying your products.
• Be your broker’s best friend
  • MSA account and store level data allow your brokers to efficiently sell and track your products. When the sales drive is done, use that same data to determine broker compensation.
• Own your category
  • Data analysis is critical for your growth and survival. With competitive category data, you’ll know the complete market landscape so you can make informed decisions on where to target new distribution or to recommend assortment mixes to your customers.
• Maximize trade execution spend
  • Base your retail rebate payment programs on MSA data reporting and find out why top CPG manufacturers rely on us to manage their programs. Trust us to handle enrollment, compliance reporting, and payment reconciliation, while your team focuses on sales. Your sales team can increase program compliance while decreasing administrative costs.

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