MSA is an incubator of ideas -- an accelerator for new solutions, a collection of emerging businesses, built on a foundation of growing divisions.
We love putting data to work, and the data-based processes of discovery, development, delivery, and occasionally, disruptive innovation. In a world of best practices, we are deliberately different.
And it leads us to unique solutions. Sometimes our solutions are so compelling, they have scaled across an entire industry – and launched a division within our company.
Our Post Buy™ analysis system is one great example. We developed this game-changing solution for one of the original major cable TV networks as a custom project, reconciling advertiser’s contracts for their cable network commercials with audience viewing data. Our system hit the mark so successfully that as the number of cable TV networks increased, they also turned to MSA, and today we provide Post Buy™ services to over one hundred cable and broadcast clients.
All from one innovative solution for one customer.
Check out our businesses below to learn more about some of the products and solutions incubating in our Corporate Business Development Group, and a sampling of our solutions that have scaled in our divisions.