Business Analysis

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  • New Mobile Coupon App for Direct Marketing

    Posted January 11, 2018 at 1:57 PM - Business Analysis

    Management Science Associates, Inc. (MSA) offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged us to add a Mobile Coupon app feature to our solution so as to enhance their DM program managed by MSA.

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