MSA is full of curious, analytical, creative people who love putting data to work.

For five decades, we've used analytics and informatics to help customers answer questions and solve problems.

Every day, we analyze data, develop systems, and create IT infrastructure to help inform decision-making, forecast outcomes, and automate workflow and processes.

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  • Atlantic City Casino & Internet Gaming - AC Market Turnaround Confirmed - Part II

    Posted February 13, 2018 at 12:53 PM - Gaming

    MSA’s Sept 2017 white paper analysed Spectrumetrix™ Atlantic City (AC) gaming revenues from its introduction of Internet Gaming, which grew to end the 10 year AC gaming revenue decline in Fall 2016, as Internet Gaming’s growth was also synergistic with casino slots gaming.

    This 3 month analytic extension confi rms MSA’s previous insights, and examines how casinos’ innovative Internet Games gained market share while also supporting retention of slots. The stage is now set for its continuing growth and for studies of opportunities available to AC’s five casino management teams to prepare for the Hard Rock Casino’s Memorial Day launch.

  • New Mobile Coupon App for Direct Marketing

    Posted January 11, 2018 at 1:57 PM - Business Analysis

    Management Science Associates, Inc. (MSA) offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged us to add a Mobile Coupon app feature to our solution so as to enhance their DM program managed by MSA.

  • Atlantic City Casino & Internet Gaming - A Meaningful US Gaming Test Market - Part I

    Posted January 4, 2018 at 1:42 PM - Gaming

    In June 2017 Spectrum Gaming Group reviewed its SIGHT theory, created in 2002, as to how land-based and online gaming would converge, increasing both online and land-based revenue. It sought to create policies for implementing US online gaming without losing benefits of effective responsible-gaming procedures implemented with land-based operators: a pathway to ensure optimal policy impacts. This analysis extends that effort.

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