MSA is full of curious, analytical, creative people who love putting data to work.

For five decades, we've used analytics and informatics to help customers answer questions and solve problems.

Every day, we analyze data, develop systems, and create IT infrastructure to help inform decision-making, forecast outcomes, and automate workflow and processes.

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Our Businesses

The Latest


  • Dr. Al Kuehn featured in Tepper Magazine

    Posted July 13, 2018 at 10:11 AM - Hub

    Carnegie Mellon University featured Dr. Alfred A. Kuehn, MSA’s founder and a graduate of the university, in the Business Model section of the summer edition of Tepper Magazine. The article titled "Ahead of Its Time" is a nice tribute to Dr. Kuehn and a bit of history of MSA! 

  • Atlantic City Casino & Internet Gaming - AC Market Turnaround Confirmed - Part II

    Posted February 13, 2018 at 12:53 PM - Gaming

    MSA’s Sept 2017 white paper analysed Spectrumetrix™ Atlantic City (AC) gaming revenues from its introduction of Internet Gaming, which grew to end the 10 year AC gaming revenue decline in Fall 2016, as Internet Gaming’s growth was also synergistic with casino slots gaming.

    This 3 month analytic extension confirms MSA’s previous insights, and examines how casinos’ innovative Internet Games gained market share while also supporting retention of slots. The stage is now set for its continuing growth and for studies of opportunities available to AC’s five casino management teams to prepare for the Hard Rock Casino’s Memorial Day launch.

  • New Mobile Coupon App for Direct Marketing

    Posted January 11, 2018 at 1:57 PM - Business Analysis

    Management Science Associates, Inc. (MSA) offers a complete Direct Marketing Program Management solution. Until recently, the program focused on sending DM mailers and email (eDM) to select consumers from large opt-in databases owned by clients. One of our DM solution clients then challenged us to add a Mobile Coupon app feature to our solution so as to enhance their DM program managed by MSA.

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Calendar of Events

  • NACS Show 2018

    October 7, 2018 - October 10, 2018 - IMS

    Every year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

  • Global Gaming Expo (G2E)

    October 8, 2018 - October 11, 2018 - Gaming

    (G2E)—the largest gathering of global, commercial, and tribal gaming professionals in the world. Take advantage of new educational content that is fast-paced and actionable and experience first-hand the new products and innovative technologies showcased on the expo floor.

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