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  MSA - Publishing

MSA's publishing warehouse currently represents over 98% of the volume in the magazine publishing industry. We track over 5,200 titles from 130 wholesaler sites and cover over 215,000 stores.

A complete industry picture allows Publishers and National Distributors the ability to effectively manage title portfolios, marketing efforts, and category management tools, which can translate into significant gains in efficiency, revenue, and cost containment.

Why is it important to have magazine draw and sale information at the store level?

Publishers and National Distributors receive a competitive advantage by identifying sales at a store level because it allows them to identify industry trends and opportunities. Working from the ground up provides a comprehensive landscape to answer strategic business questions and drive continuous improvement and innovation. Publishers and National Distributors can track chains/stores that are under or over performing; identify competitive sales and forecast potential sales; as well as track Class of Trade and Category trends and opportunities.

Why MSA?

MSA has over 20 years experience processing wholesaler to retailer data and a 7 year partnership within the Publishing industry. MSA has been doing this longer than any other company in the world. We are a non-biased third party processor and act as a translator or data organizer; MSA never owns the data. This position allows our customers to feel confident that the data provided is a true representation of industry activity.

Most syndicated sources do not begin reporting for at least 6 months while MSA data provides the first indication of trade acceptance of marketing initiatives or new product introductions presenting feedback on product movements beginning at 30 days off-sale. National Distributors and Publishers now have the ability to track marketing initiatives, price testing, and promotions quickly after implementation. Sales data can be delivered daily, weekly, semi-weekly, or monthly.

Analytical Capabilities:
  • Customized Reporting Tools
  • Data Aggregation
  • Data Integration
  • Executive Dashboards
  • Marketing Mix Analysis
  • POS Capabilities
  • Price Elasticity Analysis
  • RDA Payments/Payment Applications
  • Sales Forecasting
  • US Mapping Capabilities (sales volume)

National Distributors

CoMag Marketing Group
Curtis Circulation Company
Distribution Services Inc.
Time/Warner Retail Sales & Marketing


Meredith Corporation

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