Press Release

MSA Named by Core-Mark as its Data Partner in 3-Year Agreement

Pittsburgh, PA – February 9, 2017 – Management Science Associates, Inc. (MSA), the leading solution provider to consumer packaged goods (CPG) manufacturers and distributors leveraging demand-chain data, announced today that Core-Mark International has again selected MSA to manage its data, provide analytics and deliver insights around Category Management, Program Performance, and Retail Execution effectiveness to Core-Mark and Core-Mark’s valued Vendor Partners, including exclusive rights for a vendor viewer portal.
A leading U.S. convenience store distributor, Core-Mark’s selection of MSA includes the use of MSA’s Gateway 360™ (G360) business intelligence platform.  G360 transforms Core-Mark’s shipment data into actionable insights and exclusively supports Core-Mark’s Viewer solution that provides Vendors instant access to product movement and insights. 

“MSA’s tools and data management enable our Retail Support teams to provide easy to access, informative, and actionable data to help us bring maximum value to our Retail customers, and we are very pleased to extend our relationship with the MSA team for the next three years,” noted Jon Bratta, Vice-President of Marketing for Core-Mark International.

“We are thrilled Core-Mark has again chosen MSA to support their data analytics and business intelligence efforts,” said Suzy Silliman, Senior Vice President and Managing Director for MSA’s Information Management Solutions Division. “MSA has over two decades of experience in successfully transforming distributor shipment and complementary data sets into game-changing strategies and tactics for our CPG clients. We are honored to support Core-Mark and Core-Mark's Vendor Partners, as they embrace and adopt data-analytics-based decision making that generates profitable growth opportunities.”

Core-Mark International uses MSA’s tools and services to support their Vendor Partners and:
  • Provide broad access to Core-Mark product movement in the retail channel
  • Track program compliance and help reduce voids at retail 
  • Improve new product introduction and speed-to-shelf

About MSA
MSA is the acknowledged leader in data management, integration and analysis in the consumer goods, media and metals industries. Since its incorporation in 1963, MSA has collaborated with customers and supply chain partners to identify areas where innovative uses of data can foster growth or drive efficiency. Combining its expertise with the tools of information management, analytics, data management, and software and systems technology, MSA develops, integrates, implements and maintains products and services in various functional and vertical domains. Within processes, departments, across large and small enterprises, and throughout demand and supply chains, MSA helps customers put their data to work.
MSA’s Information Management Solutions (IMS) Division specializes in the development of software and other systems that facilitate the collection, processing, analysis and delivery of business data and information. Data sources managed by MSA include distributor shipments, inventory and reference data, as well as manufacturer shipments, syndicated sources and consumer takeaways. Additional information about MSA can be found at

G360™ is a robust, third-generation application developed specifically for CPG sales and marketing users accessing large and integrated data sets. It offers complex functionality, complete flexibility and detailed access via ad-hoc querying as well as pre-formatted reports for consistent tracking of key performance indicators across different types of devices and users, including the brand marketing, channel operations, and field sales functions.

About Core-Mark
Core-Mark is one of the largest and most valued marketers of fresh and broad-line supply solutions to the convenience retail industry. Servicing North America, Core-Mark offers a full range of products, marketing programs and technology solutions to meet the needs of today’s ever-changing retail environment.