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Sales and marketing analysts, planners and decision makers require "single truth" intelligence
at their fingertips. Despite years of enterprise Business Intelligence promises, marketers
still find themselves with patched-together data engines to drive critical business insights,
including
- Total Market Measurement
- Return on Marketing Investment (ROMI)
- Coverage and Inventory Conditions
- Channel Shifting
- Marketing Mix and Promotion Efficiency
- Ship-Share Modeling and Forecasting
It's time to give quality data management and integration its due. Accurate business insights
-- across brands and channels -- are non-starters without carefully and effectively reconciling
and integrating your company's available information assets.
Management Science Associates has not only worked with every type of source data -- we were
at the forefront of processing many of them and are continuously adding new streams. We have
synchronized as many as 26 data sources in one system, translating the varied elements to
common, client-centric terms and descriptions. The result? A high-efficiency data engine,
holistic and drill-down views of your business -- and intelligence that you will have the
time and confidence to act upon.
Among the data sets we regularly integrate are:
- Distributor warehouse-withdrawal
- Retailer point-of-sale
- Syndicated
- Causal, inventory and panel
- Client shipment and reference files
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Trade Dimensions: A Powerful MSA Partnership
Management Science Associates is well acquainted with Trade
Dimensions and its TDLinx product line. We have agreements that
assure confidentiality between the two companies, and allow for
joint marketing and third-party processing.
TDLinx is often described as the "UPC of Retail." Codes are
assigned to each store location and at every other level of
the retail hierarchy. These codes allow any two parties to
communicate about retail locations, internally within
departments and across systems, and externally with trading
partners and service providers.
The primary MSA use for TDLinx codes is within the Reseller
Information System (RIS). We integrate the TDLinx codes with
the distributor shipment data we collect for our clients. They
are typically using TDLinx information to improve, or serve
as, their call files, and to gain intelligence about targeted
stores.
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