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  MSA - INsight

INsight is a versatile, easy-to-use, multi-dimensional data retrieval, graphics, and reporting program, that lets you see your data quickly in a variety of presentation types:

Basic Presentations
  • Tabular and Spreadsheet Reports
  • Line Graphs
  • Bar Charts
  • Bubble Charts
  • Pie Charts
  • Layers
Advanced Presentations
  • Brand Analysis
  • Cellular Efficiency
  • Control Chart
  • Cumulative Line Chart
  • Maps
  • Price/Share
  • Product Comparison
  • Product Profile
  • Scatter Plots
Users can filter through the data, absorbing concepts, while using whatever visual means suit them; they can easily change dimensions, number of items selected, or view alternative measures.

Using a multi-dimensional structure, custom business intelligent databases will be built to your requirements.

These databases can be derived from one source or integrated data sources, including but not limited to:
  • Marketing
  • Financial
  • Survey
  • Shipment
  • Distributor
  • Warehouse
  • Scanner
  • Purchase Panel
  • Consumer Usage
Analytical Capabilities Abound

With this powerful, yet simple to use tool, users will no longer need to search through hard copy reports to discover exceptions, trends, outliers, or other surprising results. Included among INsight’s wide range of capabilities are exception reporting, split time dimensions, trend lines, and ranking.

Calculations — INsight provides endless possibilities with its numerous calculation definitions. These include the ability to re-calculate existing data and create new measures, standard deviations, and factors.


INsight has many technical advantages that allow for easy inclusion into most of today’s information system environments:
  • The software can be installed on a standalone or networked PC running Windows 95, 98, NT, 2000, or XP
  • In addition to its Multiple Document Interface, it allows the user to have more than one database open at the same time
  • Databases can be loaded on individual PCs and laptops, or on a network for easy access by multiple users
These advantages allow the user to work on their analyses and presentations while in the office or in the field via their laptop.

The INsight technology makes data available immediately – a single number is just as easy to find and display as a larger subset – which gives the ability to fine tune criteria, and its appearance "on the fly", allowing you to create the exact presentation needed in seconds.

Business Intelligence

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